Marvel Redefines Synergies

Marvel Studios has made it a habit of churning out huge money spinning blockbusters but it was not as easy as it looks. Marvel started as co-producers on Spiderman and X-Men movies, with Columbia and Fox Studios owning the rights. However, there were other forgettable co-productions like Elektra, Daredevil and Blade (which was not as bad as the first two) along the way and their failures got everyone to rethink the whole ‘films on not-so-popular superheroes’ idea. Spiderman and X-Men were well-established and extremely popular comic book and cartoon franchises, so to make a film on them entailed much less risk. Kids had seen and read plenty of things on both these franchises. So, any film made on these characters was just unstoppable whenever it released. In comparison, DC Comics was not able to make a successful film even on the most popular super heroes, Superman and Batman. (Read More 

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