It is both fortunate and unfortunate that there has been an exponential rise in content. Not too long ago, when there was no Indian content other than the sappy Balaji Telefilm shows, we used to hunt for torrents of our favorite shows from the U.S. That changed dramatically with Netflix coming to India. Others followed suit so as to not miss the bus. Today, with so many platforms and so much content, the problem has only changed shape. We are surrounded by content, but finding what's right for you is a big challenge. To be fair, this is a good problem to have. I would rather have too many choices rather than no choice at all. ...